- brand meaning
- Маркетология: смысловое содержание бренда
Универсальный англо-русский словарь. Академик.ру. 2011.
brand meaning
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Brand community — A brand community is a community formed on the basis of attachment to a product or marque. Recent developments in marketing and in research in consumer behavior result in stressing the connection between brand, individual identity and culture.… … Wikipedia
Brand extension — or brand stretching is a marketing strategy in which a firm marketing a product with a well developed image uses the same brand name in a different product category. Organizations use this strategy to increase and leverage brand equity… … Wikipedia
Brand awareness — is a marketing concept that refers to a consumer knowing of a brand s existence; at aggregate (brand) level it refers to the proportion of consumers who know of the brand.Measurement driven conceptualizationBrand awareness can be measured by… … Wikipedia
Brand — For other uses, see Brand (disambiguation). Marque redirects here. For other uses, see Marque (disambiguation). The Coca Cola logo is an example of a widely recognized trademark representing a global brand … Wikipedia
Brand-Hardy — As with many old English personal names such as Alfgar composed of the disparate elements aelf , elf and gari , spear, most double barrelled names are the result of marriage between two families, where the resulting name has no overall meaning,… … Surnames reference
Brand New — This article is about the rock band. For other uses, see Brand New (disambiguation). Brian Lane redirects here. For the fictional character, see New Tricks (TV series)#main characters. Brand New Brand New performing live at The Flex in Vienna on… … Wikipedia
Brand Blanshard — Percy Brand Blanshard (August 27, 1892 ndash;November 19, 1987) was an American philosopher known primarily for his defense of reason. A powerful polemicist, by all accounts he comported himself with courtesy and grace in philosophical… … Wikipedia
brand — {{11}}brand (n.) O.E. brand, brond fire, flame; firebrand, piece of burning wood, torch, and (poetic) sword, from P.Gmc. *brandaz (Cf. O.N. brandr, O.H.G. brant, O.Fris. brond firebrand, blade of a sword, Ger. brand fire ), from root *bran /*bren … Etymology dictionary
Brand — Recorded in over fifty different spellings including Brand, Brands, Brandt, Braund, Brando, Brann, Braun, Bront, and many others, it is regarded as German, English and French. It usually derives from the male given name Brando, a short form of… … Surnames reference
brand-new — This expression, meaning entirely new, fresh, unused, may also be spelled bran new. Brand new is preferred … Dictionary of problem words and expressions
Panasonic (brand) — Infobox Company company name = Panasonic company company type = Brand name of Matsushita Electric Industrial Co. company slogan = Ideas for Life. foundation = March, 1918 founder = Konosuke Matsushita location = flagicon|Japan Kadoma, Osaka,… … Wikipedia
